Forums are old. This startup has a different community building process. ‘Tribe’ is a cloud based question & answer community software, and can be integrated with 3rd party web content.
Instead of the standard FAQ, so often seen on the Net, tribe can be used to create a robust social environment for clients to pose questions about a company’s product, and have a peer provide an answer. This concept is aimed at developing trust and transparency, within an Enterprise’s buying community. Tribe can also be employed to replace a company’s traditional knowledge base – its more flexible, attracts client’s interest and gives answers to exact questions and concerns.